Ugh… not another one!

As an extension of their sponsorship of Britain’s Got Talent, AO created a YouTube digital campaign to maximise increased awareness over the running period. But here’s the thing… everyone hates YouTube ads! Sitting down ready to watch another hilarious cat video when you’re rudely interrupted by some brand peddling their wares! So we decided to acknowledge that, create humour and produced a suite of videos that tackled the problem head on.

The campaign performed will on every level

Results are smashing all the benchmarks



From a True View perspective, this is probably the best campaign I have seen in terms of beating benchmarks. VTR% is at 34.90% and the previous best I’ve seen was just over 23%

percent VTR
percent increased CTR
percent increased brand awareness

Social Activation