Christmas wrapped up

AO went all out with bells on last Christmas.

Our objective was to let everyone know that we’re a first class destination for all the latest electrical gifts.

Out first ever catalogue landed on customer’s doormats in November and multiple adverts were screen in the national TV campaign.

The campaign generated millions in sales and was executed beautifully and consistently across all major marketing touch points, setting us up for an amazing peak trading period.

Photographer – Stephen Belcher
Stylist – Charlie Cave
Art Director – Karl-Jason Mawdsley

Director – Karl-Jason Mawdsley
Motion Designers – Kyle Webster, Tim Laking, Hassan Ali
Audio – Gavin Tickle